Market segmentation of chocolates

Chocolate Market Dynamics The growing awareness of health benefits of pure and dark chocolate; the increasing demand for seasonal chocolates, rising disposable incomes, a large variety of applications, easy availability, affordability and convenience are the major drivers of the market. The regulatory standards of some developed regions are also triggering the growth of the chocolate market. However, the growing market of chocolate substitute in some developing regions; the high price of raw materials, limited cocoa producing region, and the change in consumer preference are some of the restraining factors for the market. Chocolate Market Segmentation On the basis of ingredient composition chocolate market is sub-segmented into pure and compound chocolate.

Market segmentation of chocolates

But when the teams are globally distributed, it becomes a challenge to reward and recognize their triumphs in an encouraging manner.

Market Segmentation And Product Positioning Of Chocolate Candy Company | Researchomatic

Such celebrations are more vital in a virtual team environment because the feeling of isolation is experienced much more by their members as compared to that of co-located teams.

Some managers realize this and in order to make up for the distance, send congratulatory emails or do a quick 5 minute praise over the phone. As a virtual team leader one has to think-of-the-box and come up with creative ideas for recognizing good performance to keep the morale of the team high.

Below are some meaningful ways to recognize individual and team performance that makes them feel in valued and appreciated: Before starting review meeting spend some time to acknowledge the success of the project. This would also enhance the team bonding. If a collaboration software for example SharePoint is used to share data and information, then the additional section can be added to exhibit celebrations with tabs like birthdays, anniversaries, hobbies and pictures etc.

Market segmentation of chocolates

This is particularly useful if you have team members working across time zones. Make use of the opportunities like open house, client calls, group meetings etc.

Use e-certificates, e-newsletters or e-announcements to cite efforts that contributed to the success. Virtual ceremonies are innovative but less-utilized method to celebrate team success. People can then get onto teleconference or even better videoconference for an informal chat session on how they worked toward success.

Some desktop merchandise with company logo and personalized congratulatory notes by senior management also gives a feeling of immense pride to the employees.

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Virtual team members perform in a unique cross-functional, cross-organizational and multi-cultural work environment, therefore their key performance indicators should also focus on working across organizational boundaries, sharing knowledge to support group tasks, ambiguity as well as adaptability to different cultures.

Virtual team members need constant reinforcement that they are important asset of the organization and their contributions go a long way in determining the organizational success.Internal Business Setting. The internal business environment and its effects is contained within the company’s management.

The essential internal environments that Coca-Cola ensures are put in place include effectiveness in the production procedure, proper organization skills . Pharmaceutical Plastic Bottles market report provides forecast and analysis of the pharmaceutical plastic bottles market at the global level.

It provides pharmaceutical plastic bottles market historical data of along with forecast for to in terms of revenue (US$ Mn) and volume (Mn Units). Strategic intelligence. We are experts in the art of transformation, developing strategies that move people to action.

We look for opportunities through the lens of the consumer, the culture and the competition. Mar 29,  · Targetting Chocolate. Posted on March 29, by stjang. by Anna Townsend and Sabrina Tjang. STP is important in strategic marketing planning because by understanding your market segmentation, who your target customers are and how you position your brand/product in the market, you can determine your 4P’s: what products you are.

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Targetting Chocolate | Marketing Management Blog T1